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Touch Dual, S730, Shift, P6500 - four new devices from HTC
Posted by Newsman @ 12:34 amHTC has grown up. A good story, nice products and good numbers. HTC is doing well as young player on the European market. According to the numbers of Canalys HTC seemed to have managed to enlarge het marketshare with 14.4 percent in the first quarter, which was only 11.2 percent in the first half of 2006. This increase is costing Nokia her marketshare, which has lost hugely. When we look at the smartphone market that operates on the Windows Mobile system, HTC already is the market leader with a marketshare of 69 percent.
HTC innovates and while doing this they listen to the feedback from the market. Besides this, the company removes the fog around smartphones with a clear story, supported by the media and telecomshops. HTC managed to bring smartphones to the market besides and among the regular phone. With the introduction of four new HTC devices, HTC proves to have become a mature player on the European market.
Where a lot of people look at the smartphone market as a whole, HTC knows how to classify the smartphone market. The regular consumer demands more and more of a phone and is therefore highly interrested in a smartphone, but despite of this they do not want an unaffordable phone. The business user asks just a little bit extra and the costs are less important for them. Messaging is arising and HTC would be crazy to leave this chance behind. Finally, HTC is also able to keep the Business to Business market satisfief. That is why HTC classifies the smartphone market into four sections and has announced a powerful new phone for every section.
Pre-bestseller, the HTC Touch Dual
Deepening in messaging with HTC S730
Messaging is becoming more popular, especially in the younger generation. Messaging is not just sending SMS messages to each other, it also means communicating with MSN on the mobile phone. With the formfactor of a normal mobile phone, HTC yesterday announced the HTC S730 which is the follower of the HTC S710, a device of which HTC sold thousands of the last quarter.
At first sight the smartphone looks just like a normal phone. However, hidden underneath the device is a full QWERTY keybaord with which the messaging lover can go wild. SMS, MSN and e-mail messages are easily typed on this device.
In comparison to its predecessor, the HTC S730 has received quite a big update. The device still operates on the “Windows Mobile 6 Standard Edition” platform, which means that the device works without a touchscreen. The device has received an enormous processor update, with which 400 Mhz of power is now implemented. Besides this, the device is equipped with UMTS and HSDPA support, with which e-mails with photos can be sent or received in only seconds and videocalling has become possible.
The HTC S730 will come to the European shops at the beginning of November. The salesprice of the device is round 449 euro.
HTC shows nerve with alternative HTC Shift
That HTC has become a mature company has become clear from the guts that HTC shows by launching the HTC Shift. The HTC Shift is the s-called Ultra Mobile PC, or UMPS, and with this HTC again aims for the gap that is found between the pocket PCs and the smartphones on one side and the normal computers and laptops on the other side.
HTC has been striving for the leading position in the UMPC market for a long time, that is what became clear earlier this year when HTC presented her first UMPC in the shape of the HTC Athena. The HTC Shift is, according to us, the first attack on the UMPC market because the HTC Shift really knows how to make the mix between smartphones and laptops.
Both Windows Mobile and Windows Vista are present with the HTC Shift. Windows Vista offers its owner with the full functionality of a normal PC. On the other hand, Windows Mobile is there for a great stamina at those moments where there is no electricity near and the device is only used for the “basic functions” such as internet and e-mail. With the SnapVue technology, Shift users can change between the two operating systems that both have their owd advantages.
With a weight of 800 grams, the HTC Shift really can be named an Ultra Mobile PC. The device has a 7 inch touchscreen TFT display and is equipped with a full QWERTY keyboard that is big enough to (after getting used to it) type blindly with ten fingers. The UMPC can cope with UMTS and HSDPA and due to this it is able to have quick access to the internet.
If there is a good future for the UMPCs is unknown because a lot of users appreciate the size of the normal generation of laptops and normal laptops can also be equipped with GSM / UMTS modems. That is why the HTC Shift is a daring product with a high score on the gadget scale. The HTC Shift will reach the shops at the middle of November and will cost about 1200 euro.
Where design is not that important: The HTC P6500
The fourth device that HTC showd was the HTC P6500. Everyone would have walked past the device in a telecomshop because the device did not stand on first row when it comes to design. However, design seems not to be important with this device when we look at the target group on which HTC focusses.
The HTC P6500 is a powerful device that will mainly be sold in the transport and logistic area, the health area or technical services. With the P6500, HTC delivers a “basic product” that companies can expand and adjust to their own specific wishes. The device offers a powerful processor and a good internal memory of 1 gigabyte. The device can cope with WiFi, UMTS and HSDPA and furthermore it offers a GPS receiver.
The device has two SD i/o memorycard slots, with which both memory and hardware expansions are possible, depending on the wishes of the buyer. The HTC P6500 is, as a “basic product”, already that expanded that it can substitute many devices that are used in the transport area, the health area ar the technical services.
The HTC P6500 will reach the market at the end of December. The salesprice of the device is still unknown.
4 Responses to “Touch Dual, S730, Shift, P6500 - four new devices from HTC”
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October 7th, 2007 at 12:47 am
[...] even more evolved devices to hit the market in the near future. This includes HTC Touch Dual, HTC Shift, HTC S730 (Wings) and P6500 (Sedna) as well. All of them bring great performances that make tough [...]
October 7th, 2007 at 4:21 pm
[...] HTC S730 is the Windows Mobile 6 Standard smartphone I’ve awaited. Equipped with UMTS/HSDPA and [...]
October 7th, 2007 at 7:08 pm
[...] of my personal highlights of this week’s HTC press events was the presentation of the HTC Shift, which was announced some months ago already but which I hadn’t seen in person so far. What [...]
October 8th, 2007 at 7:34 pm
[...] Newsman wrote a fantastic post today on “Touch Dual, S730, Shift, P6500 - four new devices from HTC”Here’s ONLY a quick extractThe HTC P6500 is a powerful device that will mainly be sold in the transport and logistic area, the health area or technical services. With the P6500, HTC delivers a “basic product” that companies can expand and adjust to their own … [...]