Device Arena

Brightpoint, Inc. and HTC Corporation, the leading provider of Windows Mobile-based smart devices today announced that they have entered into a global master distribution agreement.

Under the terms of the agreement Brightpoint will provide distribution and customized logistic services to HTC on a global basis. Pursuant to the agreement, Brightpoint will support the entire range of HTC branded devices and help in the global expansion and penetration of HTC products and services.

“Brightpoint, together with our Dangaard businesses, is the worldwide leader in providing distribution and customized logistic services for HTC’s broad portfolio of devices and we were pioneers in developing sales channels and marketing for HTC,” said stated Robert J. Laikin, chairman of the board and chief executive officer of Brightpoint. “I believe that this new expanded relationship is a testament to Brightpoint’s ability to provide strategic value to HTC’s growing product base.”

“The global expansion of our partnership with Brightpoint enables us to bring best in class market execution efficiency including logistical, channel and retail support to our growing global business and will enable us to achieve even greater success across our entire range of HTC branded devices,” said Peter Chou, chief executive officer, HTC Corp. “Brightpoint has consistently demonstrated seamless and efficient distribution of HTC devices in the countries they have previously distributed for us and we are excited to expand and improve our global footprint and capabilities through this partnership.”