Device Arena

LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today that the LG ARENA (LG-KM900) multimedia phone has exceeded one million sales worldwide. The ARENA reached the milestone in just five months after debuting at the Mobile World Congress 2009 in February, reinforcing its stature as a premium handset.

“We live in an age when mobile phones are tools for entertaining and staying connected to the world. The ARENA was developed to draw on this trend and LG has reached the pinnacle in terms of functionality and user convenience, which has been reflected in consumer uptake,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Considering the swift sales success of the ARENA it is true that real innovation comes from customers, so we will keep going out of our way to gain their insights and reflect their needs in our products.”

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LG Electronics (LG), a global leader and technology innovator in mobile communications, officially revealed today the full image and key specifications of the new LG Chocolate phone (model: LG-BL40).

The fourth handset of the Black Label Series boasts a distinctive 4.0-inch wide screen high-definition LCD with an 800 by 345 pixel resolution for a superb viewing quality. The wide screen breaks away from conventional screen designs with a 21:9 aspect ratio for a panoramic, cinema-like quality and optimal mobile computing experience.

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LG Electronics (LG) today announced unaudited consolidated earnings results of the three-month period ending June 30, 2009. Amounts in Korean Won (KRW) are translated into US Dollars (USD) at the average rate of the three-month period in each corresponding quarter: KRW 1,291 per USD (2009 Q2), KRW 1,409 per USD (2009 Q1, QoQ) and KRW 1,016 per USD (2008 Q2, YoY).

Sales and Profit
In the second quarter of 2009, LG posted record-high earnings in sales and operating profit on both a parent and a global basis. Sales on a global basis (including LG’s overseas subsidiaries) soared 13.8 percent to KRW 14.497 trillion (USD 11.229 billion) year-on-year. Operating profit jumped to KRW 1.133 trillion (USD 878 million) resulting in a margin of 7.8 percent, 1.1 percent higher than the previous year. On a parent basis the company recorded sales of KRW 8.477 trillion (USD 6.566 billion) and an operating profit of KRW 714 billion (USD 553 million).

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LG Electronics announced that the company has successfully reduced 2.1 million tons of greenhouse gas emissions in the first half of 2009, two million tons through greater energy efficiency and an additional 100,000 tons through improved manufacturing processes. Overall, LG saw a reduction of about seven and five percent in greenhouse gas emissions from the production and operation of its products across both domestic and overseas facilities.

The environmental impact of having reduced emissions by 2.1 million tons is equivalent to planting 700 million new pine trees, large enough to cover an area four times the size of Korea’s capital, Seoul (605 km2).

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LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today that more than five million LG-KP500 “Cookie” mobile phones have been snapped up worldwide since its launch nine months ago. This gives Cookie the distinction of being the fastest selling device among LG’s range of full touch screen phones.

“Achieving five million units in sales in only nine months is proof that we’re on track with our goal to make Cookie a phone that’s loved by everyone,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “Our strategy to provide a full touch screen phone at an affordable price has succeeded beyond our original expectations. If the current trend continues, we expect to see Cookie hit sales of 10 million by the end of this year.”

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