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Archive for the ‘Sony Ericsson’ Category
Sony Ericsson introduced two new HSDPA phones - Z780 and G502
Posted by VlAD @ 11:53 pm
Sony Ericsson introduced two new HSDPA phones into its line-up; each clearly designed to take its range of web-enabled phones in a different direction. The Z780 expands the company’s range of devices for markets outside of Europe and the compact G502 brings the power of the web to a mainstream audience.
“These two phones are quite distinct, yet both have the potential to introduce more users to the world of web on your mobile,” said Martin Winkler, director of global marketing and head of multimedia web at Sony Ericsson. “Being able to check your email whenever you like or surf the web when on-the-move should not just be the preserve of professionals. The Z780 and the G502 will appeal to anyone juggling a busy life”.
No Comments »Sony Ericsson sees moderating growth of mobile phone units with related effects on sales and profit in the first quarter 2008
Posted by VlAD @ 05:59 pm
Sony Ericsson Mobile Communications AB (”Sony Ericsson”) announces that moderating sales growth of mobile phone units is expected to negatively impact net sales and net income before tax (”NIBT”) for the first quarter of 2008. Slowing market growth of mid-to-high end phones in markets where Sony Ericsson has a strong presence is affecting sales. In addition, certain component shortages for popular mid-priced phones have contributed to modest unit sales growth in the first quarter.
“As discussed during our fourth quarter 2007 Media and Analyst Call, the market is proving to be challenging. This has been more pronounced in the mid-to-high end replacement sector of the market in Europe, where Sony Ericsson has stronger than average market share,” says Dick Komiyama, President of Sony Ericsson. “For the last year, Sony Ericsson has been focused on expanding the breadth of its portfolio and developing its presence in new markets to lessen its historic reliance on the European high-end sector for growth. This strategy will continue, and our objective remains to become a top three player globally by 2011. As part of this strategy, we have announced fifteen new phones and introduced a new platform to the portfolio, Windows Mobile®, this year. We expect to start seeing a positive effect from these announcements during the second half of 2008.”
Sony Ericsson Appoints iris to Manage its Global Activation Strategy
Posted by Newsman @ 03:35 pmSony Ericsson has announced today that it has appointed integrated marketing agency iris to handle its global activation strategy, following a competitive pitch. As its global activation agency, iris will be responsible for implementing integrated campaigns across all of Sony Ericsson’s sports marketing properties, retail business and sales promotion work.
The appointment is part of Sony Ericsson’s move to increase integration across all of its marketing activity as well as drive efficiency and greater consumer engagement. With this is mind, iris will also provide strategic and creative leadership for Sony Ericsson’s $88m global title sponsorship of the Sony Ericsson Women’s Tennis Association (WTA) Tour.
