Device Arena

The iconic Walkman™ phone sub-brand is now more accessible than ever before and to highlight this to consumers, four of Sony Ericsson’s communication agencies have developed a launch campaign, which starts today

Sony Ericsson’s new W205 Walkman™ phone delivers a great music experience with its Walkman™ player, FM radio and TrackID™ music recognition. The W205 also enables users to easily share the handset and content with family and friends – its multiple phonebook feature lets up to four users create personalised contact lists that are kept separate, and the Bluetooth™ functionality offers image and video sharing.

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AT&T and Sony Ericsson deliver the ultimate photography and social networking experiences this summer with the introduction of two new devices, the Sony Ericsson C905a Cyber-shot™ and the W518a Walkman™. These mobile phones offer exciting features that encourage self-expression and allow users to share exciting moments in their lives.

Boasting an impressive 8.1 megapixel camera, the highest resolution ever in a phone from AT&T, and advanced features such as face detection, autofocus, xenon flash and GPS tagging, the C905a Cyber- shot™ camera phone helps photo enthusiasts simplify their lives by using one device to capture moments on the go while also taking advantage of the latest wireless services on the nation’s fastest 3G network.

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CO_² footprint of GreenHeart pioneer phones reduced by 15%:

• E-manual reduces paper usage by over 90%
• Smaller packaging reduces transport emissions and paper usage
• Minimum 50% recycled plastics
• MH300 GreenHeart ™ headset includes 100% recycled plastics in most plastic parts

Sony Ericsson today unveiled two new GreenHeart™ pioneer products underpinning its ongoing commitment to taking a lead on environmental sustainability by driving green innovation that doesn’t compromise on product design and functionality. The GreenHeart™ programme launches with two flagship products – the C901 GreenHeart™ and Naite– plus the MH300 GreenHeart ™ headset, one of the greenest headsets on the market. The GreenHeart™ concept is a key pillar in Sony Ericsson’s revitalised product portfolio strategy and the sustainable innovations found in the GreenHeart™ pioneer products will eventually roll out into the broader portfolio.

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Company commits to 20% CO_² emissions reduction across internal operations by 2015

Additional commitment to reduce full life cycle CO_² emissions by 15% for all products by 2015

New GreenHeart™ pioneer products commits company to reduce overall environmental impact of its entire portfolio

Sony Ericsson unveiled goals for reducing CO_² emissions across the whole company by 20% by 2015 in absolute terms. At the same time the company committed to reducing the total greenhouse gas emissions by 15% from the full life cycle of its products i.e. from the mining, production, through the use by consumers to the end of life management by 2015.

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Challenge your friends to the newest invention in mobile phone gaming. Yari debuts Gesture gaming – forget about pushing buttons, with Gesture gaming you make the moves in front of the screen to get right in the middle of the action!

Today Sony Ericsson launches Yari the ultimate phone for mobile fun, whether it’s gaming you’re after or multimedia action.  Nothing to hold, nothing to twist – except your body – gesture gaming technology gives users a unique gaming experience no matter where they are.  With a variety of games to choose from, whether you want to keep fit and stay in shape or just want to beat your best score at tennis or boxing, Yari brings you fun wherever you are.

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